WordPress Architect & SEO Specialist
WordPress, engineered to survive scale, speed checks, and Google's algorithm.
I'm Rahul. 11+ years and 7,000+ WordPress sites in — fixing hosting-level problems, plugin conflicts, security holes, slow pages, and SEO issues that other developers couldn't pin down.
Vitals
"I don't offer everything. I deliver reliable solutions that scale — and don't break later."
If your WordPress site is slow, broken, or underperforming, message me for a clear action plan before we start.
WordPress work, done properly.
No mystery plugins or bloat, whether the build is custom-coded or on a page builder. Clean builds, documented code, and sites you can hand to any developer later without wincing.
Page builder websites
Full site builds on Elementor, Divi or WPBakery when a builder is the right call — set up clean, kept light, and still tuned for speed.
Custom builds
Theme design and development from scratch on native blocks — fast by default, not fast after six plugins fight it out.
SEO & organic growth
Technical SEO audits, on-page fixes, schema markup and the site-speed work search engines actually reward — built in, not bolted on.
WooCommerce stores
Product catalogs, payment gateways, and checkout flows tuned so carts convert instead of leaking sales at the last step.
Speed & performance
Core Web Vitals audits and fixes — caching, image pipelines, database queries, and everything else slowing a page down.
Care & security plans
Monthly updates, backups, uptime monitoring and malware cleanup, so the site stays healthy long after launch day.
Migrations & redesigns
Moving hosts or rebuilding a legacy theme without losing rankings, content, or the things that were quietly working.
Plugin & API integrations
CRM, email marketing, booking systems and custom functionality, wired in with clean code instead of duct-taped shortcodes.
What I'm actually good at, not just claimed.
Eleven years narrows down to three things clients pay for over and over: a site that can't be broken into, a site that loads instantly, and a site built on a system that doesn't fall apart under change.
Security that holds
Hardened logins, malware cleanup, firewall rules and backup systems — so a compromised site doesn't happen twice.
Speed by default
Caching, image pipelines and query tuning that turn a 5-second load into something that feels instant.
Architecture that scales
Clean theme structure and documented code, so the site can grow — or change hands — without breaking.
themes & tools I build with
Straightforward hourly billing. No fixed-scope guesswork on debugging work.
A few projects I can actually talk about.
Client names and live links are added as projects go public — here's the shape of the work, with the tech and outcomes attached.
Huid.com
OrganicAromas.com
Galaxy Kids
TIME Magazine — security hardening
"Before working with Rahul, we struggled constantly with website load times. It felt like we were losing clients every second. After implementing his Speed Optimization Service, the change was unbelievable. Every metric related to website speed improved by a huge margin — especially our Performance score, which went from 48% to 98%. Due to this, our organic traffic increased, our bounce rate decreased, and sales increased by 27%. Highly recommended!"
Store owner, OrganicAromas.com
WooCommerce Speed Optimization: Fixing object cache conflicts and server latency.
The problem
A WooCommerce store running on shared hosting was experiencing inconsistent load times and slower performance during peak traffic windows. These page delays impacted the overall user experience and led to a steady dip in conversion rates and revenue. Previous optimization attempts had been made, but the core speed bottlenecks remained unresolved.
What changed
A deep performance audit traced the primary latency to a configuration conflict — a front-end caching plugin was working against the host's native object cache. Resolving that conflict and maximizing site speed meant a comprehensive technical overhaul:
- Infrastructure & caching
- Asset compression & lazy loading
- Code refactoring
- Database & server tuning
Four stages, weekly updates, no surprises.
Discover
Audit of the current site and goals, with a scoped action plan back to you within 48 hours.
Build
Work happens on a staging site with weekly check-ins, so nothing arrives as a surprise at the end.
Launch
Cross-device QA, a performance and SEO pass, and a go-live window that avoids your busiest hours.
Support
30-day post-launch warranty, then an optional hourly or monthly care plan if you want ongoing peace of mind.
What it's like to work together.
"Before working with Rahul, we struggled constantly with website load times. It felt like we were losing clients every second. After implementing his Speed Optimization Service, the change was unbelievable — our Performance score went from 48% to 98%, organic traffic increased, bounce rate decreased, and sales increased by 27%. Highly recommended!"
Store owner, OrganicAromas.com
"Our rankings had been sliding for months. Six weeks after the SEO cleanup, we were back above our old positions."
Operations Lead, Northfield Supply Co.
"Migrated eleven years of content without losing a single ranking. I didn't think that was possible."
Marketing Head, Verdant Wellness
"Straightforward hourly billing, clear updates, and he tells you honestly when something isn't worth fixing."
Owner, Becker & Co.
"Before working with Rahul, we struggled constantly with website load times. It felt like we were losing clients every second. After implementing his Speed Optimization Service, the change was unbelievable — our Performance score went from 48% to 98%, organic traffic increased, bounce rate decreased, and sales increased by 27%. Highly recommended!"
Store owner, OrganicAromas.com
"Our rankings had been sliding for months. Six weeks after the SEO cleanup, we were back above our old positions."
Operations Lead, Northfield Supply Co.
"Migrated eleven years of content without losing a single ranking. I didn't think that was possible."
Marketing Head, Verdant Wellness
"Straightforward hourly billing, clear updates, and he tells you honestly when something isn't worth fixing."
Owner, Becker & Co.
Send the problem. I'll send a plan.
Tell me what's broken, slow, or underperforming — I'll reply with a clear, no-fluff action plan, not a sales pitch.